Sectors of international marketing consultancy

The consultancy activity focused on China market has analyzed  the following sectors:

food and wine

electric appliances

wine bottling

logistics

shoe making machinery

plastic shoe making machinery

furniture and home products

gold and jewellery

textile and clothing

tourism

moulds and vehicle components

The consultancy activity focused on International marketing has analyzed  the following sectors:

paper products
shoes and clothing (Arezzo SMEs)

home furniture

woodworking machinery

EU textile and clothing

 Shanghai Yishang Co. Ltd opening

Typologies of marketing services/projects

Business strategy projects

Strategic analysis of a business idea and assessment of company’s objectives realization

Strategic marketing projects

International marketing strategies (export/import strategies, FDI strategies, distribution strategies, etc.) These projects can be start up projects for an innovative approach to marketing. 

Market research and analysis

Researches can be focused on one sector or one product analysis in one or more foreign markets.

Strong requirement is a very close cooperation with different business departments in a company or different offices in public or private organisations.

Marketing Plan and Business Plan are tools applied in the drafting of a specific project and in the application of a complex system of marketing management.

Marketing projects in and for China Market

These projects are research and development projects for products and or services in China Market.

They analyze the entire Chinese territory and/or only Urban Areas, and or, big towns or metropolis like Beijing, Shanghai or Guangzhou.

Some examples of projects are:

• market research in PR China for one single product and/or sector with special attention to distribution and promotion.

• planning and drafting of applied marketing to companies, in JV (Joint Venture), or WFOE (Wholly Foreign Owned En terprise) or any other giurical form which Chinese Laws and Regulations allow Foreigners to set up and operate.

• negotiations with potential Chinese partners

• project aimed at opening of distribution channels for imported Italian Products

• organization of a stable and operative presence in China market (ex. opening of a Rep. Office and or a technical assistance Centre or points of sales or commercial points of sales).

Marketing management projects

These projects are aimed at improving the company management in dealing with foreign countries.

Ideal counterparts for these projects are companies, managers, or Owners interested in achieving results via the application of new methodologies of company’s organisation.

Applied Marketing Projects

These projects are aimed at organizing production and sales in international markets.

Some examplese are:

• organizing Export Department

• analysing clients, markets, products using marketing tools like marketing plan, SWOT analysis and customized analytical tools

• assisting the company in a marketing organization and approach

• training Export Department personnel on sales approaches in foreign markets

• assisting company Communication Department and International Advertisement

• assisting companies and organizing the companys’ activities when they are going to qualify for or to renew the quality certifications ISO9000 (ISO 9001—2000) o ISO14000.